Le Dernier Mot

Article From the Salon:

Why do people like bad books? Some of them probably don't read enough to know the difference. But all the same, I suspect that they wouldn't be equally content with Martin Amis' "The Pregnant Widow" should the bookstore clerk have mistakenly slipped that into their shopping bag instead of "The Lost Symbol." Chances are, Amis' strenuously inventive prose would strike them as too much work. The popular species of bad writing (for there are many, many kinds of awful prose) abounds in clichés, stock characters and conventional plot twists, and, as Amis indicated in the title of a collection of his literary criticism, he is a general in the War Against Cliché.

With the advent of Amazon reader reviews, such readers have finally found a voice, and a vocabulary with which to express their taste. Speed is the operative metaphor. Novels are praised for being a "fast read" and above all for having writing that "flows." "Flow" is an especially fascinating term because it's one that literary critics have never used, and it perfectly captures the way that clichéd prose can be gobbled up in chunks at a breakneck pace. "The Da Vinci Code" is over 400 pages long, but you can race through it in about three hours. Combine the large population of casual readers who limit themselves to such books with the hardcore bibliophiles who like an occasional dip into something easy, and you have enough buyers to create a hit.